When we launched the Shop back in April, I was thrilled to have a permanent place online to house the home goods and apparel I love. It was immediately rewarding and such a thrill, but there was a steep learning curve. Certain items sold-out within hours, we launched without Beauty (which is one of my favorite categories, and will be added to even more in 2018!), and creating a marketing strategy was a whole new ball game. The other day, I realized we’d finally hit our stride when it occurred to me that I could happily live in just the items stocked in our Shop, from the perfect sparkling party dress to chic outerwear. It truly feels like a curated selection of all my favorite things—which is exactly what I set out to create when we launched it.
I don’t post about the Shop often here, even though it’s such a huge part of what I do now—whether that means meeting with a jewelry designer I love to create an exclusive ring or smelling literally hundreds of candles to find the best scents for your home. I’m incredibly proud of what we’ve created and I wanted to thank you for supporting it! We have so many fun launches and plans coming up in 2018, but for now I thought it would be fun to share with you some of the pieces I’m loving most in the Shop right now (and a sneak peek at a few coming very soon!), and where I’m planning on wearing them over the holidays and into the New Year:
